Third Space Analysis

Although I don't usually link to other site's articles (how many other websites have actual farm animal and tiny car pictures ?), this one did catch my eye:

How Starbucks And WiFi Are Like Movie Theaters And Air Conditioning

I like that they talk about Panera Bread, where I find myself hanging out often times, and comparing their strategy around "third space." I have to agree though, I think Starbucks is more about customer throughput than keeping people hanging around all day.

P.S. Yes, you will hear me using "third space" a lot from now on.