Yes, there is a Juan Valdez (I think he's passed away though). Yes, they do sell his coffee (actually Juan Valdez cafe are the Colombian equivalent of Starbucks). And, oh yes, I am that big of a sucker to actually buy it (one each of Vulcan, Sierra and Cumbre 8.8 oz. whole bean bags for about USD$11 total).
Yes, it does smell muy bueno.
And no, I did not get strip-searched coming back through Miami.